I haven’t read the whole article, but this Gizmodo coverage offers some good snippets. I’m sure speculation over what really happens inside Apple is good fodder for urban legend. I see visions of Jobs sitting on a throne as droves of UI designers present their work, only to be flogged and ridiculed for not doing something that aligned with his vision.

Here is a good one…

According to a participant in the meeting, Jobs walked in, clad in his trademark black mock turtleneck and blue jeans, clasped his hands together and asked a simple question: “Can anyone tell me what MobileMe is supposed to do?” Having received a satisfactory answer, he continued, “So why the fuck doesn’t it do that?”

For the next half-hour Jobs berated the group. “You’ve tarnished Apple’s reputation,” he told them. “You should hate each other for having let each other down.”

Sounds like a fun place to work. Ok, so the boss is a little tough. But working there for say, the past 10 years, as it’s success has quickly climbed, I’m sure wouldn’t been pretty amazing. I mean, what’s not to like? Aside from the great benefits, the sky rocketing stock price, the successful after successful product launch, being the envy of the tech industry, how bad could it be?

Another good snippet…

The whole company is basically built on that sort of clear accountability. They even have a term so everyone knows who’s responsible for what: ‘DRI’ which stands for “Directly Responsible Individual”.

DRIs? I thought everything there had to go through Jobs. So, isn’t he really the only DRI? Makes you wonder about the balance of empowerment vs. oversight. If he claims to appoint other DRIs, why does it seem Jobs gets credit for everything? Don’t the DRIs deserve some recognition? Perhaps you never hear about them because they don’t exist… unless something goes wrong, then Jobs has someone to rip in to. Convenient.

On Gizmodo: Fortune’s “Inside Apple” Shows Apple’s Inner Workings


One Response to Fortune’s "Inside Apple" Shows Apple’s Inner Workings

  1. Gizmodo says:

    Technorati will give you a short code which you need to place in a new blog post. After that…it’s a waiting game. Technorati will inform you, via email, whether or not your blog has been verified.

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