Interesting post on Zune and the Live strategy…

Quoted: While there will be thousands of Apple and iPod comparisons today, they’re pointless. Microsoft isn’t gunning for Apple, nor should it given how far ahead iPod is. Instead, Microsoft is playing the long game by focusing on existing customers and extending “Live” social networking concepts.

Quoted: IT organizations should carefully watch Microsoft’s Zune strategy. The company is betting big on collaboration and social networking across all its product lines. Microsoft’s enterprise “People Ready” campaign is more than marketing. It is a philosophic approach that runs through Microsoft product development. Whether Dynamics, Live, Office, SharePoint or other Microsoft software, the company’s focus is enabling relationships.

[tags: microsoft, apple, music]

See the rest of my Dots at Blue Dot


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