In Mac vs. PC Battle, Microsoft Winning in Value Perception – Advertising Age

This is encouraging, and somewhat hard to believe.

Quoted: Microsoft’s recent push to paint Apple as pricey is starting to work, according to data from BrandIndex.

Quoted: The perceptions of value the two brands offer has shifted dramatically in [...]

Apple to Microsoft: It’s On

My favorite quote…

Quoted: Apple continues to push the message that the Mac provides a trouble-free computing experience (though if you spend enough time around Mac users, you’ll discover that yes, Macs can have issues too).

If we could only get someone like Mossberg to admit it.

[...]

Microsoft Readies an All-Out War on the iPod

It does seem incredibly easy to criticize Microsoft’s marketing staff and vendors. To witness such a blatant and public pummeling is frustrating.

Quoted: Either way, Microsoft needs to fire a chunk of its marketing staff and get on the ball. If Microsoft cannot craft a clear, [...]

Apple / Google relationship being investigated for antitrust violations

Ah, shame. So sad to see poor Apple and Google in antitrust litigation. My real question is, why is Apple Janet and Chrissy is Google? I would have defintiely put it the other way around. And Jack is the DOJ? Is Engadget trying [...]

Companies Shed Initial Resistance to iPhone – BusinessWeek

It’s remarkable to see how the iPhone has been so impactful that it’s pretty much made its own category of device.

Quoted: Despite such worries as data security, IT staffs are beginning to support Apple’s device—especially if the CEO starts carrying one.

Quoted: Apple [...]